http://www.alenawashburne.com/amazon-fashion-dress-finder daily 0.75 2016-09-27 https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1474956913801-D1PN3MBEBVZXIEAUTIRD/thumbnail.jpg Amazon Fashion | Visual Dress Finder https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1474955902923-UJIASJRMZTI41XZ65KNV/first+image.jpg Amazon Fashion | Visual Dress Finder https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1474956056614-6PYQBQI6FMZZ8W692VBH/images+.jpg Amazon Fashion | Visual Dress Finder http://www.alenawashburne.com/lavish daily 0.75 2018-04-20 https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1515714662372-QZXGG4ICQU1RL39RTTU1/IMG_1814.JPG Lavish - WHITEBOARDING FINDINGS: 1. Should customers "build" a pant from top to bottom? 2. How can we progressively disclose information about the pant not not overwhelm the customer? 3. How can we show a model that "looks" like the customer at load? 4. Is it confusing for the customer to already see a complete pant a load with all items preselected? https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1515715550305-0QJWKQAJGY2TWDZYN0O2/IMG_7631.jpg Lavish - USER TESTING After the design sprint, a focus group testing took place. Participants were able to comment on the following: 1. What did you find confusing? 2. What did you find exciting/new? 3. What worked well? Feedback on the overall concepts were positive. Participants enjoyed seeing the models in different sizes with their height and weight. “I find model sizes very helpful.” -Participant #1 “I’m able to see whether or not she’s similar to me or not. I already know I’m not a Medium.” -Participant #2 Areas for improvement included confusion between "building own pant" vs "editing" a pre-made pant. This feed was taken into consideration during the next stages of design iteration.   https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1524256039132-VN9IJZZ5I1THRP9CP3YE/Lavish+Launch.jpg Lavish https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1524259868847-XYSFAFU53EDZSF5E06EZ/Lavish+Launch+View+2.jpg Lavish https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516746757244-0NYEZ3O5FTFCJY1AWIER/wire2.jpg Lavish https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516746756649-TDCXRSQI8WX98KWPIU0Y/wire1.png Lavish https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516747264048-IS92C1QSKVM4I14FEGLZ/Screen+Shot+2018-01-23+at+2.39.42+PM.png Lavish https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1515715229545-TPEUEV52I5PQQAIWJFHS/IMG_2428.JPG Lavish - DESIGN SPRINT FOR MOBILE GOAL: Come up with a creative and focused mobile solution to solve the customer problem for Lavish. SPRINT TENETS: Personalized: I want to get a customized shopping experience, viewing models that “look like me” Trust: I can trust Amazon for a high quality and trendy product. Simple and clean: Progressive disclosing the bare minimum info I need. Educate: I want to gain knowledge on sizing or styles if I am not familiar. Fun: Enjoy my shopping experience, seeing new and unique styles. Effortless: I don’t want to work too hard to find what I am looking for, but I want to stay engaged. https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1515715149017-RFUK1SQ1EAGB49B44Y5S/IMG_2423.JPG Lavish https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1515715149537-OQ131BZVBE7IAZ20GFY9/IMG_2424.JPG Lavish https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1515715153390-MPSKCUUOWCJVSXKRIB6E/IMG_2425.JPG Lavish https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1515715153392-95F6ZN8Q9ZA8IZ30BRP6/IMG_2426.JPG Lavish https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516230224102-RBGDQSLE9YKGVPRAI900/UX+feedback.jpg Lavish https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516230292564-8UE4MOI7G7ODHDLRE1RN/IMG_7654.jpg Lavish http://www.alenawashburne.com/uxwork daily 0.75 2022-05-18 https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516222381556-QI1UNWY8XTN7QB0ZZWWS/test+copy.jpg UX https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516145988322-MXQL3LXZLL68VXNASY2X/dresses.jpg UX https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516229057558-2FS1MZS6ZOL2X9OGU27K/yoga+pants.jpg UX https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1536710488288-QABZRYH6SH3W1EVPDNL4/iphone+mock+up.jpg UX http://www.alenawashburne.com/willow daily 0.75 2025-01-24 https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516321436801-1VOOQ9W25B8225IFCDDN/updated+willow+icons_dektop_colors-06.png Willow https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516321436901-65G5BC2TZ3CKNBJW55M2/updated+willow+icons_dektop_colors-08.png Willow https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516321436798-R28GHBWFO7CVXKYKTNXO/updated+willow+icons_dektop_colors-07.png Willow https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516957032519-WPSBT5T9S9GI7ZH83K2G/images%2B.jpg Willow https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516748875949-L23TZM0EE53KGRWVLTXO/FINAL+WILLOW+1.png Willow https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516748870874-D5J8SPT0MXFRCXQWC5X9/FINAL+WILLOW+2.png Willow https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516320547362-G81VBZV2BEQXTI08JAYD/lolos+btest.jpg Willow - USER TESTING After user testing, participants really loved the experience. It was fun, easy, and useful. Things that were confusing: 1. Dress Silhouette: At first glance, the icons for silhouette looked like a completed dress. All participants selected the dress silhouette as a completed dress instead of just the waistline/shape. Example: One participant wanted a conservative dress for a wedding, and selected the "gown" silhouette because it was long, even though she would be able to select "long" as hemline. 2. Color: Because the color icons were solid, 5/8 participants were confused about what color to pick, for example, if one wanted a magenta dress, would they select pink, purple, or both? I implemented this feedback with the updated icons for color and silhouette. http://www.alenawashburne.com/contact daily 0.75 2018-01-24 https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516838269429-PDIQ1YW27M1VL1XTUMJN/test+copy.jpg CONTACT http://www.alenawashburne.com/amazon-studios daily 0.75 2018-01-24 https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516830916533-S04M9RFS6M6CEOOURVHW/alpha%2Bhouse-1.jpg Amazon Studios https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516830747936-4G9PBJTBX8N0QIENIXJW/disc%2BTL.jpg Amazon Studios https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516830860159-36OMZDJ1Y0J8R8ASS3KS/tl_menu.jpg Amazon Studios https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516830951655-34O104NOA4VWA69OTGKL/alpha%2Bhouse.jpg Amazon Studios https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516833538053-LQEWD68CUYDKU2XEUZ50/betas_preview.jpg Amazon Studios https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516830780967-9Q6KUINOEBJT9YHIT0XM/tL.jpg Amazon Studios https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516833552517-Q1F8BOK3WVFAYHJ7JZA1/2015-01-11+16.23.18-2_preview.jpg Amazon Studios - Best Buy Selfie (for my mom) http://www.alenawashburne.com/pw-learn-more daily 0.75 2018-01-26 https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516750354099-F4XR3LIWWLBQ6TBIFZGI/PW+1.jpg PW Learn More https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516750355709-IEOQRE20VCOATNXSWZN7/PW_bottom.png PW Learn More https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516750353757-PCEWBDTD3A0WEBM95VHE/FAQ.jpg PW Learn More https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516750260229-YXDGY9J10FHUQTQT0VET/iPhone-6-4%2C7-inch-Three-colors-Mockup.png PW Learn More http://www.alenawashburne.com/work daily 1.0 2025-02-19 https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/196975d5-8096-452f-a328-236847ef35c9/Screenshot+2025-01-10+at+3.49.36+PM.png Work https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/82be17f3-cf6b-49ba-b92d-6e68ebd5ff44/1_MswigxHbznGaVa0XDbIiZw.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/e8e39d1a-ce4d-4c30-a6a8-da7cf56664b5/prime-wardrobe.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/c7464150-05a4-40b6-b857-fcdcb1c751fe/Group+1.jpg Work http://www.alenawashburne.com/about-native daily 0.75 2025-06-19 https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/c7d44008-5cef-4605-aab9-48d19f941cbc/IMG_1756.jpg About http://www.alenawashburne.com/resume daily 0.75 2025-06-19 http://www.alenawashburne.com/llm-search daily 0.75 2025-06-19 https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/11e52687-6784-4cd7-b50b-788accd025d7/image.jpg LLM Search https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/7cdeb426-f139-4070-975f-585c65e28370/Cp8iGTfFHLXvuCyu3g3tCm-1200-80.png.jpeg LLM Search - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/91535895-f81b-4c2a-a511-0723b746084c/Instagram+story+-+11.png LLM Search - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/619d0a95-ac9d-4f52-a547-4fadc31a5bc9/image+%281%29.png LLM Search - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/7e6db0ef-106a-41e2-a374-7cefe5a8bd30/Instagram+story+-+10.png LLM Search - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/68b5d9cd-4968-4780-9019-6d7e7d835003/Instagram+story+-+1.png LLM Search - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/18cfb52d-5aed-43c1-884c-9be52bfe4829/Instagram+story+-+12.png LLM Search - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.alenawashburne.com/amazonfashion daily 0.75 2025-01-24 https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516229057558-2FS1MZS6ZOL2X9OGU27K/yoga+pants.jpg Amazon Fashion Projects https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516222381556-QI1UNWY8XTN7QB0ZZWWS/test+copy.jpg Amazon Fashion Projects https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/1516145988322-MXQL3LXZLL68VXNASY2X/dresses.jpg Amazon Fashion Projects http://www.alenawashburne.com/llm-search-1 daily 0.75 2025-02-19 https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/11e52687-6784-4cd7-b50b-788accd025d7/image.jpg LLM Search (Copy) https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/7cdeb426-f139-4070-975f-585c65e28370/Cp8iGTfFHLXvuCyu3g3tCm-1200-80.png.jpeg LLM Search (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/619d0a95-ac9d-4f52-a547-4fadc31a5bc9/image+%281%29.png LLM Search (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/527590fc-92b6-411a-8128-f6161043e292/Fire_TV_UI___dog_and_human_friendships.jpg LLM Search (Copy) https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/9305458f-ebfe-4aea-9770-43b8540224e2/Instagram+story+-+5+%281%29.png LLM Search (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.alenawashburne.com/llm-search-2 daily 0.75 2025-02-19 https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/11e52687-6784-4cd7-b50b-788accd025d7/image.jpg Fire TV Filters https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/113ba28c-e540-4575-9b13-0c8476a65d7d/Movies+-+Evergreen+%281%29.jpg Fire TV Filters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/50685bbd-21c5-4f1c-b531-dde635e90292/Group+633336.png Fire TV Filters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/18cfb52d-5aed-43c1-884c-9be52bfe4829/Instagram+story+-+12.png Fire TV Filters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/adc68589-8c29-4e31-9e59-6eaa7f17bd13/Instagram+story+-+5.png Fire TV Filters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/45723748-f254-4dee-a49f-baff0b1387c1/TV+Shows+-+Evergreen+%281%29.jpg Fire TV Filters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/619d0a95-ac9d-4f52-a547-4fadc31a5bc9/image+%281%29.png Fire TV Filters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5633dc77e4b09040454497e3/7cdeb426-f139-4070-975f-585c65e28370/Cp8iGTfFHLXvuCyu3g3tCm-1200-80.png.jpeg Fire TV Filters - 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